Processes in Microsoft 365 for setting up Office apps, redeeming product keys, and activating licenses.
Thanks for clarifying, I also read your reply to Stefan Blom—the error appears when setting up automatic renewal.
Please try redeeming your purchased key directly at https://microsoft365.com/setup. Sign in with your Microsoft account and enter the key. If the page offers an option to turn off recurring billing, select it and continue.
Once that completes, open Word and sign in with the same account to activate.