As APoblación says, you should have been able to install SQL Server without specify an admin user, but the screen makes it clear there is only BUILTIN\USERS and sa. And sa is disabled.
Check this article: https://learn.microsoft.com/en-us/sql/database-engine/configure-windows/connect-to-sql-server-when-system-administrators-are-locked-out?view=sql-server-ver15
Once you have started SQL Server in single-user mode, connect with SQLCMD and run
ALTER SERVER ROLE sysadmin ADD MEMBER YOURDOMAIN\YourUser
Leave sa disabled.