Hyperlink on Office 365 Profile Cards

Question

Does anyone know if it's possible to

1. Take a custom attribute in Azure AD
2. Put a URL in it
3. Place it on a profile card in Office 365 where it is rendered as hyperlink?

We've been able to get a customer attribute to show up on a profile card
We can put a URL in the custom attribute

However, it's always plain text. We've tried putting HTML in the custom attribute and we've also tried just putting the URL in the custom property and both ways it's still only rendered as text.

Any insights anyone has about if this is possible or not would be greatly appreciated!
Ben