You can set it using the singleValueExtendedProperty for the PidTagSensitivity property https://learn.microsoft.com/en-us/office/client-developer/outlook/mapi/pidtagsensitivity-canonical-property eg the following sets it to personal on an email
{
"message": {
"subject": "Meet for lunch?",
"body": {
"contentType": "Text",
"content": "The new cafeteria is open."
},
"toRecipients": [
{
"emailAddress": {
"address": "gscales@domain.com"
}
}
],
"singleValueExtendedProperties": [
{
"id": "Integer 0x0036",
"value": "1"
}
]
}
}