A Microsoft extension to the ANSI SQL language that includes procedural programming, local variables, and various support functions.
I think that it is a valid JSON, because '[ ]' denotes an array.
Check an example of processing arrays:
declare @json varchar(max) = '[ { "labelA1": "valueA1", "labelA2": "valueA2" }, { "labelB1": "valueB1", "labelB2": "valueB2" } ]'
select r.[key] as [label], r.[value]
from openjson(@json) a
cross apply openjson(a.value) r
/*
Result:
label value
-------------------
labelA1 valueA1
labelA2 valueA2
labelB1 valueB1
labelB2 valueB2
*/
It depends on what result do you expect from your data.