You need to check the Always on settings for you app.
By default, Azure Web Apps are unloaded if they are idle (No request for the app) for a set period of time (20 minutes). This way, the system can conserve resources. The unloaded app can cause high latency for new requests because of its warm-up time.
When Always On is turned on, the front-end load balancer sends a GET request to the application root every five minutes. The continuous ping prevents the app from being unloaded.