"Sign in with Microsoft" branding guidelines: is "Log in with Microsoft" allowed?

Susanna Zanatta 26 Reputation points
2022-07-20T13:29:52.98+00:00

The branding guidelines, state that:

It’s the association of the Microsoft logo and the “Sign in with Microsoft” terms that uniquely represent Azure AD.

However, there is no mention in the DONT'S about using "Log in" instead of "Sign in".

In a web application where "Log in" is used, it would make sense to use "Log in with Microsoft" and maintain a consistent terminology. This is particularly true for cases where switching the application to use "Sign in" would not be a viable solution or would lead to an inconsistent user experience.

Is there an official guideline for this? What is the common pattern?

Microsoft Security | Microsoft Entra | Microsoft Entra ID
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  1. Alistair Ross 7,466 Reputation points Microsoft Employee
    2022-07-20T23:37:56.807+00:00

    In instances like this, it would be harder to list all the possible "dont's". This page is a guideline, and not a requirement according to this GitHub issue for the docs page.

    Regarding inconsistent user experience, when the user selects the Microsoft Sign in button, they will most likely be presented with the UI that states "Sign in".

    2 people found this answer helpful.

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