Activating Windows using Windows Business License

Question

I have assigned the Windows Business Premium License to the Sys Admin 2 account in the admin centre, as can be seen here:

I've performed a clean install of Windows Business, with the latest build installed:

However, Windows is not detecting this digital license, and continues to try to use a product key (which doesn't exist, since the license is digital):

The device is detected as compliant in Azure AD:

Answer 1

Hi @5 SQN | System Admin 2 ,

Did you install Windows 10 Pro and activated it before update to Business Premium?
Based on Microsoft documentation it's required:
"Windows 10 Pro, which is the prerequisite for deploying Windows 10 Business"
https://learn.microsoft.com/en-us/windows/deployment/windows-10-subscription-activation
Device must be also Azure AD Joined or Hybrid Joined.