How Procter & Gamble Uses Analyst Reports to Evaluate & Select A Software Vendor


Patrick Kern, Director of Business Intelligence at Procter & Gamble, discusses how software vendors are selected for BI Solutions. When making investments in BI, P&G uses analyst reports early in the process to shorten the list of candidates. Functionality, scalability and innovation are of top importance to P&G. Special emphasis is given to innovation, as it typically indicates that a software vendor is a leader in the industry. Once the reports are evaluated and top candidates are selected, the process is far from over. Learn more about the best practices for software selection in the latest episode of BI TV. Part 2 of 2.

Be sure to catch the first part of the interview series with Patrick Kern here.

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