Example of what Marketing can learn from IT!

Recently I published an article which talked about the learnings that can take place when two different departments talk to each other to understand their disciplines.  The case in point was an article written by one of our partners Cherwell.

I wanted to call out a great example of what Marketing can learn from IT:  http://www.microsoft.com/itshowcase/execreport/introduction/default.html?page=2\#fbid=FIGgRCi4nMn

The Microsoft IT department, through our CIO produce an executive report for the year. 

I get that in this example the IT department (Microsoft) will benefit from having access to a lot of great resources.  It looks polished and well crafted but for other IT departments, it doesn't have, to achieve a similar result!

What I like about it is:

It clearly communicates the strategy for the team, it's reflective and it's in tune with the objectives of the business.

I hope you enjoy reading it!

Dan