Collaborative Yogurt...
The book Wikinomics offers up the idea that Internet technologies will enable companies to more closely collaborate with customers in product development.
I don't know if they had yogurt in mind, but why the heck not?
The Stonyfield guys have done a nice job of an integrated campaign that will
- build a permission asset (heck, I want to know which flavor wins the primary)
- begin a conversation (they may ask me why I want Vanilla Chai yogurt)
They've started nicely.
Now, the question is...what will they do with this permission and my response?