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FeedBurner acquires blog analytics firm

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CNET has an article about how syndication firm FeedBurner has acquired blog analytics firm BlogBeat.net in a move designed to give FeedBurner customers more insight into what types of headlines and articles its users are viewing and interacting with.

Server-side and client-side analytics are becoming increasingly more important as content producers aim to make their syndicated data more relevant to users.

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