Photosynth
This is very cool. If for some reason you haven't heard of Photosynth yet, you have to check it out.
There was a James Bond movie many years ago where in the movie they had a picture of a freighter of some sort that was linked to the evil doings of one of the 007 villians. The ultra-modern computer system they had was able to figure out, based on a little bit of shoreline in the picture where in the world the picture was taken. This is the current incarnation of that. The 007 experience wasn't nearly is cool and intuitive. In fact I don't think there was any kind of user experience shown.
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-Matt