Redmond Magazine: Pre-announcing the Announcement
From Doug Barney, Editor-in-Chief at Redmond Magazine:
Microsoft this week told the world that later this week it will announce that in November it will launch new products that will probably ship sometimes afterward on dates that have yet to be announced but will be announced once they ship after the launch. This is the new way to launch products: Announce every detail so by the time a product actually ships there’ve been umpteen celebrations. Heck, it worked for Windows 3.0, 95 and every version since!