1001

Nope, not some weird binary code but the number of members of Friends Of Blue Monster on Facebook. I'd never have thought it would get so big but it shows that people have really made a connection with this little cartoon so I may have to toast with a bottle of wine tonight. South African wine I suspect :)

I've had lots of questions from Microsoft folks and followers asking how they get hold of a bottle or two and contrary to the FT article, it's not exclusive to Microsofties and whilst it's not commercially available in stores, Hugh and Stormhoek are working a way to get it in the hands of the Friends of Blue Monster in limited quantity. I handed a few bottles to a couple of friends in the last week or two and they loved it. The back label of the bottle is remarkable and I'll post a photo of it soon.

It's been an interesting journey and it's given me new found faith that Microsoft does indeed have a lot of fans (and interested onlookers) out there and when you talk to them, they talk back. Conversations change perception - maybe on a smaller scale than other media but I'm a big believer in word of mouth marketing. It's authentic.

 

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