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Video: Microsoft - Realizing Potential
25 years ago a company was started based on the idea that technology was the key to unlocking human potential.
I don't know where this came from or even whether it's official or released. It's several years or so old but I think it's brilliant. It's the closest I have seen to an advert that talks about Microsoft the way I'm trying to. Talking about a company that makes software that can have an amazing impact on people's lives. Okay, it's not perfect as I think we need to tell this through stories but it's much better than some of our recent ads and clearly somebody spent some cash on it to have a Moby soundtrack. Very cool.
Technorati tags: microsoft, advert, moby
Comments
Anonymous
December 09, 2006
Wow, that's great. It's too long for TV, so it must have been for a conference or other event? Swap a few images and we could use it today ;)Anonymous
December 09, 2006
"It's the closest I have seen to an advert that talks about Microsoft the way I'm trying to." Yeah preach it Steve; I hear ya!Anonymous
December 09, 2006
Very cool!Anonymous
December 09, 2006
Steve... AWESOME!!!!!Anonymous
December 09, 2006
It is touching and emotional... It's weird how a commercial for Microsoft almost brings tears to my eyes.Anonymous
December 10, 2006
Hi Michael - I agree but would love to know why you think it's weird. I totally agree with you but I'm interested in people's opinions on why it's weird/odd/uncomfortable to like Microsoft and even it's adverts as it's something I'm keen to try to change and this is a small start. Feel free to email me direct on stevecla@microsoft.com if you have time to share your thoughts!