Brand Heat

Spotted in London this week - Lastminute.com were handing out suntan lotion to city staff in Finsbury Circus from an ice cream van. Notch up 1 point on Remarkableness for them as it no doubt had people going back to the office talking about it. I wonder how much it affected sales though? I'm sure Hitwise Heather  could tell us but ultimately they're building brand affinity rather than immediate sales I suppose.

 

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Comments

• Anonymous
  May 25, 2007
  The comment has been removed

• Anonymous
  May 25, 2007
  Urban purple cow (well, sort of lavender purple)...

• Anonymous
  May 27, 2007
  very good point Paul - they did miss the oppty to put a campaign specific URL on the van/handouts