Digital Design: AvenueA|RazorFish Report

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Guy Kawasaki has posted a link to a new repot from Avenue A|Razorfish (now a Microsoft company) on Digital Design. You can get a copy of the report from their site and if you have any interest in Web 2.0 and this brave new world I'd encourage you to do so - they write great stuff.

"The majority of today’s consumers are actively personalizing their digital experiences
and sampling niche content and video with increasing frequency. The study looks at this shift and how it’s impacting the digital landscape"....two findings...

  • Marketers need to stop thinking of creating online ads or websites in isolation.
  • Marketers should stop thinking of the web as just another channel to express their offline brands.

Wonder what Hugh thinks following his advertising immersion at Microsoft's Imagine07 in Paris yesterday.

They have also setup Digital Design Blog which I just spent 20 minutes reading without even noticing it. I need to find out how I can work more with these guys...good brains.

thanks Guy!

ps - one to print on the company printer - 53 pages. Gulp!

Technorati Tags: avenue a , razorfish , web 2.0 , guy kawasaki

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