Does the world really need another search engine?

You may have seen this ad running in national press here in the UK - I really like it and Mark comments on seeing it in some of the free papers that blight London. Clean, simple and clear messaging. We can't always be accused of that

We also need Ms Dewey tough. A new way to search? She takes an awfully long time to find stuff but keep you entertained in the meantime. I don't neglect her with your PC sound turned on - scared the LIFE out of me!