In advertising, context matters

Video: Microsoft- context matters

 

Microsoft has a group called Microsoft Digital Advertising Solutions (MDAS) that I'm learning more about given Steve Ballmer's admission at our Imagine 07 event in Paris in October that 'the future is ad-funded'

Mel Carson from MDAS pointed me to some unusual content he's been blogging about on the topic of Context Matters. He posted posted the Microsoft Context Matters Funeral, Dance and Art videos on his blog and they’ve now been viewed through MSN Video by over 1500 marketers around the world so far. Hardly surprising as they're downright unusual. On the back of this they worked with MEC Interaction and took a deeper look at how users connect with Internet advertising. The report is definitely worth a look

 

Context Matters – Microsoft Internet Marketing Research Report

 

and there is a remarkable amount of useful content on the MDAS site. cheers Mel.

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