Microsoft: UK's #1 brand

 

I almost missed this one whilst on my extended US trip but Superbrands recently announced that Microsoft is the UK’s number one brand according to the UK public! This is the second year running that we have secured the top spot in the coveted Superbrands Awards.

The award is voted for by over 3,000 members of the public and Microsoft received 78.7% of the UK public’s vote ahead of other brands including Coca-Cola, Google, and the BBC. Pretty impressive and I have to admit, a tiny bit surprising. I guess it goes to show that the we're doing something right and that all for all the Apple ads and Coke machines out there, our approach is paying off. Check out the two page PDF explaining why.

It was also impressive to see Xbox ranked 151^st - two places ahead of iPod. Bokay Fake Steve? :)

The top ten favourites are:

• 1.
• Microsoft
• 2.
• Coca-Cola
• 3.
• Google
• 4.
• BBC
• 5.
• BP
• 6.
• British Airways
• 7.
• Lego
• 8.
• Guinness
• 9.
• Mercedez-Benz
• 10.
• Cadbury

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