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I love the format of these new ads from our People Ready Business campaign. In this one I had to watch twice to make the connection between the first question and the captions at the end as I got sucked in to the animations and forget the question instantly.
[update] just realised why this works for me….well, a friend pointed it out actually.
it brings together real people, fun graphics and a good business message.
evidently it was inspired by https://www.imetthewalrus.com/