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One of my favourite books on IT is Accidental Empires by Robert X Cringley. It was turned in to a TV series a while back and gives a great insight in to the birth of the PC industry and many of the characters including Bill Gates and Steve Jobs. In particular there is a chapter called The Demo God which always made me smile as it talked about the pitfalls of demonstrating software that is often in beta and how you need to know what to demo and what not to demo. I've been there a few times :)
I also read a book a while back by Guy Kawasaki titled Rules for Revolutionaries which was different but not a bad read at all from the ex-Apple employee. I came across Kawasaki's blog recently though and it took me back with an entry titled "How to Be a Demo God". It's all pretty obvious stuff but there are some great points in there that made me stop and think about demos again. I particularly like “Do the last thing first” but rather than steal Guy's thunder, go take a look. It's fun and informative!