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Guy Kawasaki: The World's Shortest Marketing Plan, Version 2.0.
I read Guy Kawasaki’s Rules for Revolutionaries a few years back and generally enjoyed it – he has an engaging style and all those years at Apple make for some interesting stories. I like his blog more though and noticed this post on marketing plans this week. I’m no marketeer but it looked simple to me and I’m big on simple. Simple is hard so take a look – he’s made it available as a free download Word doc.