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Paul Dawson’s long blog entry on the Tesco @ Home story, an exercise in innovation is worth a read for a few reasons:
- Paul is a very good writer and speaks in plain English
- It’s a good example of innovating your way out of the current economic climate
- He enacts Carbone’s Law - loyalty+experience=advocacy
- The whole post is a great insight in to how projects like this truly work.
On that last one, it’s a fine example of when you take away the million dollar projects and consultants and put a few smart people in a room and you get something extraordinary. Nick Lansley from Tesco is a great guy who balances innovation and the commercial needs of Tesco.com – together with Conchango they’re revolutionising online shopping.
….and then they delivered perhaps the best demo of PDC (don’t tell Sinofsky) – wind forward to 1h 34 mins
Well done guys. You rocked the house.
Comments
Anonymous
November 24, 2008
Thanks for the hat-tip! This was a really great project to work on, and I think it has a lot to tell us about the kind of thinking we are going to need over the next couple of years.Anonymous
November 24, 2008
Thanks Steve. Question - when does a blog become a 'long blog'... ? :) I never know!Anonymous
November 24, 2008
I may be corrected on this Paul but I think it's when I say so. Example is my post just now abotu Ozzie :)