This Is Not A Recession

Wise words as always from Tom Peters Steve Yastrow

 

• Don't think of our current economic crisis as a recession. Instead, think of it as a recalibration.
• Everything is different now.
• If you think of it as a recession, you may be tempted to "hunker down" and wait for the economy to cycle back.
• If you think of it as a recalibration, you will be motivated to focus on what you have to do differently, since everything is different now.
• The way your business generates results is different, now.
• Your customers think differently, now.
• Your customers care about different things, now.
• Your customers act differently, now.
• Your customers may actually be different people, now.
• Customers aren't disposable anymore; more than ever, you have to create sustainable customer relationships.
• Everything is different now.
• I'm posting this on January 7, 2009. One thing I'm convinced of is that the world I am working in today is different from any world I have ever done business in. The world has been reset. We can no longer look at the "LY" column on reports to use last year as a benchmark for what will happen this year.”

 

HT to AMD for bringing this to my attention

Comments

• Anonymous
  January 21, 2009
  Recessions are a good thing...They clear out all of the investments that should have never been made due to artificially low interest rates. Without recessions, we'd be living in fantasyland all the time. Nature doesn't allow that.

• Anonymous
  January 31, 2009
  Thanks for referring to my post on tompeters.com.  I (obviously) disagree with your other commenter ... this is not a good, cleansing thing because it is not a normal recession.  It is a recalibration - a reset.

• Anonymous
  February 02, 2009
  The comment has been removed