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Published in The Sunday Times (which is the Sunday papers) yesterday Microsoft topped a list of 500 so called Superbrands chosen. I have the book they published a few years back which has MSN (or Hotmail I think) in it so interesting to see Microsoft is now called out on it's own as a UK superbrand.
check out the details at the Superbrands site and our entry in the book (PDF)
What is a Superbrand?
"A Superbrand has established the finest reputation in its field and offers consumers emotional and tangible advantages over other brands, which (consciously or sub-consciously) consumers want and recognize.”
What are the 5 simple steps to Superbrand status?
1. Superbrands Ltd. commissioned independent researchers to draw up an initial list of literally thousands of UK consumer brands.
2. 1,200 brands were considered & scored by the Superbrands Council.
3. The top 650 brands were passed to YouGov for the consumer vote. The total sample size was 2,373 and was statistically representative of the UK population.
4. 2,373 consumers voted on the brands (statistically representative of the UK population).
5. The top 500 were awarded Superbrand status.