What's in a name?

Iain McDonald does marketing 101. Funnier though is Bill's announcement of it and his admission that it's a surprise for us to choose such a straightforward name. I guess they saw the iPod video and learnt from Silverlight.

Technorati tags: ipod, windows server 2008, bill gates

Comments

  • Anonymous
    May 20, 2007
    Good one. Favorited on soapbox.

  • Anonymous
    May 21, 2007
    Awesome Steve. Humility and humour are a great combination. I love the movie that your Digital Advertising Solutions did too. I can't help feel that whilst everyone at MS is trying to make a difference, there seems not to be a uni-directional push in the same direction.

  • Anonymous
    May 21, 2007
    thanks Paul. I think this video was okay but the MDAS one was terrific. it's definitely not unidirectional though. trying to make the 75k herd all move in the same way at the same time is nigh on impossible. the quest is whether the grassroots can drive as much change as the top brass.