Why Bing?

Rather than me try to come up with a plausible story for what I suspect many of you are thinking, lets just get the answer from the source – the people behind Bing.

 

So why did we pick Bing as the new brand name? We needed a brand that was as fresh and new as our approach. It needed to be like the product — optimized for the Internet. A name that was memorable, short, easy to spell, and that would function well as a URL around the world. We like Bing because it sounds off in our heads when we think about that moment of discovery and decision making — when you resolve those important tasks. And frankly, the name needed to clearly communicate that this is something new, to invite you to come back, to re-introduce you to our new and improved service and encourage you to give it a try.

 

Old news by now I’m sure.

Comments

• Anonymous
  June 02, 2009
  Perhaps considering it's so small MS could make a competitor to tinyurl bit.ly etc ... with some added preview functionality etc. When I search for things online I often want to send them to people, it would be interesting to see if it woul carry people over to the search engine. Liking Bing so far.

• Anonymous
  June 03, 2009
  HATE IT! and "Give it a try?" Who has a choice? I've been looking for a way to either adjust the annoying pop ups or turn the darn thing off for over an hour now. ......wondering if I can download a google search bar onto MSN, at least I could move the cursor past the middle of the page once in awhile! hate it, hate it, HATE IT!

• Anonymous
  June 03, 2009
  just like marmite :)

• Anonymous
  June 03, 2009
  that's a good idea on a tinyurl service - thanks