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Interesting ad promotion on Xbox Live this week.
From the article: Xbox Live tries ads with McDonald's, New Line partnership - 6/22/2007 - Video Business
Microsoft Xbox Live is partnering with McDonald's and New Line Home Entertainment to offer its first advertiser-sponsored movie, which will be available free to subscribers over two separate one-week periods.
Beginning today, users can download a rental of Austin Powers through the Xbox Live Marketplace. The download will be available through June 28 and again from July 13-19.