Marketing Campaigns in Microsoft Dynamics CRM

There are two types of marketing campaigns in Microsoft Dynamics CRM 2011 , the two types are

Quick Campaign

Marketing Campaign

Marketing campaigns are complex, detailed multi activated marketing efforts, where as quick campaigns are quick campaigns focusing on a single activity and not tracking the campaign in as much detail as a marketing campaign.  

Both Quick Campaigns and Marketing Campaigns can

• Create activities (such as email, phone, letter, appointment, and fax) – The interaction between the customer and your marketing material.
• Use marketing lists – A list of contacts, accounts or leads
• View campaign responses – The replies to the campaign activities

The Table below directly compares the functionality available in Quick and Marketing campaigns.

	Quick Campaign	Marketing Campaign
Distributing Campaign activities	Can only distribute single activities	Can distribute multiple activities
Planning Activities	Cannot create or associate Planning any activates	Can create Planning activities
Can associate target products	Cannot associate target products with Quick Campaigns	Can use target products
Can associate Price Lists	Cannot associate target price Lists with Quick Campaigns	Can use price lists with Marketing Campaigns
Campaign Reporting	No out of the box reports	Multiple reports already created to use with Marketing Campaigns
Financial information tracking	No functionality to track financial information or Return on investment	Financial information tracking is possible and the ability to calculate ROI
Templates	No template functionality can be used with Quick Campaign	Marketing Campaigns can be created from templates and can save Marketing Campaigns as templates