Tutorial: Azure Active Directory integration with Mixpanel

In this tutorial, you'll learn how to integrate Mixpanel with Azure Active Directory (Azure AD). When you integrate Mixpanel with Azure AD, you can:

  • Control in Azure AD who has access to Mixpanel.
  • Enable your users to be automatically signed-in to Mixpanel with their Azure AD accounts.
  • Manage your accounts in one central location - the Azure portal.


To get started, you need the following items:

  • An Azure AD subscription. If you don't have a subscription, you can get a free account.
  • Mixpanel single sign-on (SSO) enabled subscription.

Scenario description

In this tutorial, you configure and test Azure AD single sign-on in a test environment.


Identifier of this application is a fixed string value so only one instance can be configured in one tenant.

To configure the integration of Mixpanel into Azure AD, you need to add Mixpanel from the gallery to your list of managed SaaS apps.

  1. Sign in to the Azure portal using either a work or school account, or a personal Microsoft account.
  2. On the left navigation pane, select the Azure Active Directory service.
  3. Navigate to Enterprise Applications and then select All Applications.
  4. To add new application, select New application.
  5. In the Add from the gallery section, type Mixpanel in the search box.
  6. Select Mixpanel from results panel and then add the app. Wait a few seconds while the app is added to your tenant.

Alternatively, you can also use the Enterprise App Configuration Wizard. In this wizard, you can add an application to your tenant, add users/groups to the app, assign roles, as well as walk through the SSO configuration as well. Learn more about Microsoft 365 wizards.

Configure and test Azure AD SSO for Mixpanel

Configure and test Azure AD SSO with Mixpanel using a test user called B.Simon. For SSO to work, you need to establish a link relationship between an Azure AD user and the related user in Mixpanel.

To configure and test Azure AD SSO with Mixpanel, perform the following steps:

  1. Configure Azure AD SSO - to enable your users to use this feature.
    1. Create an Azure AD test user - to test Azure AD single sign-on with B.Simon.
    2. Assign the Azure AD test user - to enable B.Simon to use Azure AD single sign-on.
  2. Configure Mixpanel SSO - to configure the single sign-on settings on application side.
    1. Create Mixpanel test user - to have a counterpart of B.Simon in Mixpanel that is linked to the Azure AD representation of user.
  3. Test SSO - to verify whether the configuration works.

Configure Azure AD SSO

Follow these steps to enable Azure AD SSO in the Azure portal.

  1. In the Azure portal, on the Mixpanel application integration page, find the Manage section and select single sign-on.

  2. On the Select a single sign-on method page, select SAML.

  3. On the Set up single sign-on with SAML page, click the pencil icon for Basic SAML Configuration to edit the settings.

    Edit Basic SAML Configuration

  4. On the Basic SAML Configuration section, perform the following step:

    In the Sign-on URL text box, type the URL: https://mixpanel.com/login/


    Please register at https://mixpanel.com/register/ to set up your login credentials and contact the Mixpanel support team to enable SSO settings for your tenant. You can also get your Sign On URL value if necessary from your Mixpanel support team.

  5. On the Set up Single Sign-On with SAML page, in the SAML Signing Certificate section, click Download to download the Certificate (Base64) from the given options as per your requirement and save it on your computer.

    The Certificate download link

  6. On the Set up Mixpanel section, copy the appropriate URL(s) as per your requirement.

    Copy configuration URLs

Create an Azure AD test user

In this section, you'll create a test user in the Azure portal called B.Simon.

  1. From the left pane in the Azure portal, select Azure Active Directory, select Users, and then select All users.
  2. Select New user at the top of the screen.
  3. In the User properties, follow these steps:
    1. In the Name field, enter B.Simon.
    2. In the User name field, enter the username@companydomain.extension. For example, B.Simon@contoso.com.
    3. Select the Show password check box, and then write down the value that's displayed in the Password box.
    4. Click Create.

Assign the Azure AD test user

In this section, you'll enable B.Simon to use Azure single sign-on by granting access to Mixpanel.

  1. In the Azure portal, select Enterprise Applications, and then select All applications.
  2. In the applications list, select Mixpanel.
  3. In the app's overview page, find the Manage section and select Users and groups.
  4. Select Add user, then select Users and groups in the Add Assignment dialog.
  5. In the Users and groups dialog, select B.Simon from the Users list, then click the Select button at the bottom of the screen.
  6. If you are expecting a role to be assigned to the users, you can select it from the Select a role dropdown. If no role has been set up for this app, you see "Default Access" role selected.
  7. In the Add Assignment dialog, click the Assign button.

Configure Mixpanel SSO

  1. In a different browser window, sign-on to your Mixpanel application as an administrator.

  2. On bottom of the page, click the little gear icon in the left corner.

    Mixpanel Single Sign-On

  3. Click the Access security tab, and then click Change settings.

    Screenshot shows the Access security tab where you can change settings.

  4. On the Change your certificate dialog page, click Choose file to upload your downloaded certificate, and then click NEXT.

    Screenshot shows the Change your certificate dialog box where you can choose a certificate file.

  5. In the authentication URL textbox on the Change your authentication URL dialog page, paste the value of Login URL which you have copied from Azure portal, and then click NEXT.

    Screenshot shows the Change your authentication U R L pane where you can copy your Login U R L.

  6. Click Done.

Create Mixpanel test user

The objective of this section is to create a user called Britta Simon in Mixpanel.

  1. Sign on to your Mixpanel company site as an administrator.

  2. On the bottom of the page, click the little gear button on the left corner to open the Settings window.

  3. Click the Team tab.

  4. In the team member textbox, type Britta's email address in the Azure.

    Screenshot shows the Team tab where you add an address to Invite.

  5. Click Invite.


The user will get an email to set up the profile.


Mixpanel also supports automatic user provisioning, you can find more details here on how to configure automatic user provisioning.

Test SSO

In this section, you test your Azure AD single sign-on configuration with following options.

  • Click on Test this application in Azure portal. This will redirect to Mixpanel Sign-on URL where you can initiate the login flow.

  • Go to Mixpanel Sign-on URL directly and initiate the login flow from there.

  • You can use Microsoft My Apps. When you click the Mixpanel tile in the My Apps, this will redirect to Mixpanel Sign-on URL. For more information about the My Apps, see Introduction to the My Apps.

Next steps

Once you configure Mixpanel you can enforce session control, which protects exfiltration and infiltration of your organization’s sensitive data in real time. Session control extends from Conditional Access. Learn how to enforce session control with Microsoft Defender for Cloud Apps.