Tutorial: Azure AD SSO integration with Optimizely

In this tutorial, you'll learn how to integrate Optimizely with Azure Active Directory (Azure AD). When you integrate Optimizely with Azure AD, you can:

  • Control in Azure AD who has access to Optimizely.
  • Enable your users to be automatically signed-in to Optimizely with their Azure AD accounts.
  • Manage your accounts in one central location - the Azure portal.

Prerequisites

To get started, you need the following items:

  • An Azure AD subscription. If you don't have a subscription, you can get a free account.
  • Optimizely single sign-on (SSO) enabled subscription.

Scenario description

In this tutorial, you configure and test Azure AD single sign-on in a test environment.

  • Optimizely supports SP initiated SSO.

To configure the integration of Optimizely into Azure AD, you need to add Optimizely from the gallery to your list of managed SaaS apps.

  1. Sign in to the Azure portal using either a work or school account, or a personal Microsoft account.
  2. On the left navigation pane, select the Azure Active Directory service.
  3. Navigate to Enterprise Applications and then select All Applications.
  4. To add new application, select New application.
  5. In the Add from the gallery section, type Optimizely in the search box.
  6. Select Optimizely from results panel and then add the app. Wait a few seconds while the app is added to your tenant.

Alternatively, you can also use the Enterprise App Configuration Wizard. In this wizard, you can add an application to your tenant, add users/groups to the app, assign roles, as well as walk through the SSO configuration as well. Learn more about Microsoft 365 wizards.

Configure and test Azure AD SSO for Optimizely

Configure and test Azure AD SSO with Optimizely using a test user called B.Simon. For SSO to work, you need to establish a link relationship between an Azure AD user and the related user in Optimizely.

To configure and test Azure AD SSO with Optimizely, perform the following steps:

  1. Configure Azure AD SSO - to enable your users to use this feature.
    1. Create an Azure AD test user - to test Azure AD single sign-on with B.Simon.
    2. Assign the Azure AD test user - to enable B.Simon to use Azure AD single sign-on.
  2. Configure Optimizely SSO - to configure the single sign-on settings on application side.
    1. Create Optimizely test user - to have a counterpart of B.Simon in Optimizely that is linked to the Azure AD representation of user.
  3. Test SSO - to verify whether the configuration works.

Configure Azure AD SSO

Follow these steps to enable Azure AD SSO in the Azure portal.

  1. In the Azure portal, on the Optimizely application integration page, find the Manage section and select single sign-on.

  2. On the Select a single sign-on method page, select SAML.

  3. On the Set up single sign-on with SAML page, click the pencil icon for Basic SAML Configuration to edit the settings.

    Edit Basic SAML Configuration

  4. On the Basic SAML Configuration section, perform the following steps:

    a. In the Sign on URL text box, type a URL using the following pattern: https://app.optimizely.net/<INSTANCE_NAME>

    b. In the Identifier (Entity ID) text box, type a value using the following pattern: urn:auth0:optimizely:contoso

    Note

    These values are not real. You will update these values with the actual Sign-on URL and Identifier which is explained later in the tutorial. You can also refer to the patterns shown in the Basic SAML Configuration section in the Azure portal.

  5. Your Optimizely application expects the SAML assertions in a specific format, which requires you to add custom attribute mappings to your SAML token attributes configuration. The following screenshot shows the list of default attributes. Click Edit icon to open User Attributes dialog.

    Screenshot that shows the "User Attributes" dialog with the "Edit" icon in the top-right selected.

  6. In addition to above, Optimizely application expects few more attributes to be passed back in SAML response. In the User Claims section on the User Attributes dialog, perform the following steps to add SAML token attribute as shown in the below table:

    Name Source Attribute
    email user.mail

    a. Click Add new claim to open the Manage user claims dialog.

    Screenshot that shows the "User Claims" dialog with the "Add new claim" and "Save" actions highlighted.

    image

    b. In the Name textbox, type the attribute name shown for that row.

    c. Leave the Namespace blank.

    d. Select Source as Attribute.

    e. From the Source attribute list, type the attribute value shown for that row.

    f. Click Ok

    g. Click Save.

  7. On the Set up Single Sign-On with SAML page, in the SAML Signing Certificate section, click Download to download the Certificate (Base64) from the given options as per your requirement and save it on your computer.

    The Certificate download link

  8. On the Set up Optimizely section, copy the appropriate URL(s) as per your requirement.

    Copy configuration URLs

Create an Azure AD test user

In this section, you'll create a test user in the Azure portal called B.Simon.

  1. From the left pane in the Azure portal, select Azure Active Directory, select Users, and then select All users.
  2. Select New user at the top of the screen.
  3. In the User properties, follow these steps:
    1. In the Name field, enter B.Simon.
    2. In the User name field, enter the username@companydomain.extension. For example, B.Simon@contoso.com.
    3. Select the Show password check box, and then write down the value that's displayed in the Password box.
    4. Click Create.

Assign the Azure AD test user

In this section, you'll enable B.Simon to use Azure single sign-on by granting access to Optimizely.

  1. In the Azure portal, select Enterprise Applications, and then select All applications.
  2. In the applications list, select Optimizely.
  3. In the app's overview page, find the Manage section and select Users and groups.
  4. Select Add user, then select Users and groups in the Add Assignment dialog.
  5. In the Users and groups dialog, select B.Simon from the Users list, then click the Select button at the bottom of the screen.
  6. If you are expecting a role to be assigned to the users, you can select it from the Select a role dropdown. If no role has been set up for this app, you see "Default Access" role selected.
  7. In the Add Assignment dialog, click the Assign button.

Configure Optimizely SSO

To configure single sign-on on the Optimizely side, contact your Optimizely Customer Success Manager or file an online ticket for Optimizely Experimentation Support directly.

Create Optimizely test user

Contact your Optimizely Customer Success Manager or file an online ticket for Optimizely Experimentation Support directly to add the users in the Optimizely platform. Users must be created and activated before you use single sign-on.

Test SSO

In this section, you test your Azure AD single sign-on configuration with following options.

  • Click on Test this application in Azure portal. This will redirect to Optimizely Sign-on URL where you can initiate the login flow.

  • Go to Optimizely Sign-on URL directly and initiate the login flow from there.

  • You can use Microsoft My Apps. When you click the Optimizely tile in the My Apps, this will redirect to Optimizely Sign-on URL. For more information about the My Apps, see Introduction to the My Apps.

Next steps

Once you configure Optimizely you can enforce session control, which protects exfiltration and infiltration of your organization’s sensitive data in real time. Session control extends from Conditional Access. Learn how to enforce session control with Microsoft Defender for Cloud Apps.