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Microsoft SaaS stories video interviews

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Microsoft SaaS stories is a collection of insightful interviews featuring Microsoft partners who have embarked on their unique software as a service (SaaS) journey. These interviews delve into the experiences of these partners as they develop and publish their SaaS solutions on the Microsoft commercial marketplace, while also highlighting their growth strategies and successes. By showcasing a diverse range of case studies, this series aims to inspire and inform businesses looking to build and scale their own SaaS offerings within the Azure ecosystem.

Episode 1: Basis Theory

In our first episode, we talk with Basis Theory features CTO Brandon Weber. Basis Theory shares how they built confidence with their customers by creating an easy-to-use SaaS platform that scales while remaining reliable and secure. Learn the challenges they encountered running a 24/7 service while evolving the service and handling customer growth.


Episode 2: Zammo.ai

In our second episode with Zammo’s Stacey Kyler and Nicholas Spagnola, we learn about their significant growth in business and faster time to close based on having their products in the marketplace. They share their experience building for Azure and running a No-Code Conversational AI Software SaaS platform.


Episode 3: Wolfpack

In the third episode with Wolfpack's Koen den Hollander, we learn how they built their SaaS application for retail customers, and how connecting engineers directly to customers enables them to deliver value at scale.


Episode 4: Vocean

In this episode, we're exploring how Vocean built their SaaS application that changes the way organizations make decisions. They share the importance of taking time to plan, learn, and listen to experts around you before rushing to build features.


Episode 5: Access Infinity

In this episode, we talk to Access Infinity's Managing Director, Keshav Nagaraja. We explore how Access Infinity saw an opportunity in their consulting business to create platforms that help their customers at scale, and how they came up with a pricing model that drives positive user behaviors.


Episode 6: Sage

In this episode, we learn how Sage embraced the opportunities to shift their application to SaaS, how they used SaaS as an opportunity to simplify their pricing model, and how they use a simple set of principles to guide complex changes.


Episode 7: CallCabinet

In this episode, we learn how CallCabinet moved from tapes to servers to the cloud, dramatically reducing user costs while focusing on innovative features. We discuss why they adopted a SaaS model and their biggest challenges in doing so, how they built for scale, how they are using artificial intelligence (AI), and more.


Episode 8: Octopai

In this episode, we explore how Octopai embraced a global SaaS model and are providing innovative value to their customers through new AI technologies. We speak with Zinette Ezra, VP of Product at Octopai to learn more about their pricing model, challenges they have overcome, and how they built for scale and security.


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