What is Custom Vision?

Azure Custom Vision is an image recognition service that lets you build, deploy, and improve your own image identifier models. An image identifier applies labels to images, according to their visual characteristics. Each label represents a classification or object. Unlike the Computer Vision service, Custom Vision allows you to specify your own labels and train custom models to detect them.


The Azure Computer Vision Image Analysis API now supports custom models. Use Image Analysis 4.0 to create custom image identifier models using the latest technology from Azure. To migrate a Custom Vision project to the new Image Analysis 4.0 system, see the Migration guide.

You can use Custom Vision through a client library SDK, REST API, or through the Custom Vision web portal. Follow a quickstart to get started.

Screenshot of an image on the Custom Vision website with predicted tags.

This documentation contains the following types of articles:

  • The quickstarts are step-by-step instructions that let you make calls to the service and get results in a short period of time.
  • The how-to guides contain instructions for using the service in more specific or customized ways.
  • The tutorials are longer guides that show you how to use this service as a component in broader business solutions.

For a more structured approach, follow a Training module for Custom Vision:

How it works

The Custom Vision service uses a machine learning algorithm to analyze images. You submit sets of images that have and don't have the visual characteristics you're looking for. Then you label the images with your own custom labels (tags) at the time of submission. The algorithm trains to this data and calculates its own accuracy by testing itself on the same images. Once you've trained your model, you can test, retrain, and eventually use it in your image recognition app to classify images or detect objects. You can also export the model for offline use.

Classification and object detection

Custom Vision functionality can be divided into two features. Image classification applies one or more labels to an entire image. Object detection is similar, but it returns the coordinates in the image where the applied label(s) can be found.


The Custom Vision service is optimized to quickly recognize major differences between images, so you can start prototyping your model with a small amount of data. 50 images per label are generally a good start. However, the service is not optimal for detecting subtle differences in images (for example, detecting minor cracks or dents in quality assurance scenarios).

Additionally, you can choose from several variations of the Custom Vision algorithm that are optimized for images with certain subject material—for example, landmarks or retail items. See Select a domain for more information.

How to use it

The Custom Vision Service is available as a set of native SDKs as well as through a web-based interface on the Custom Vision portal. You can create, test, and train a model through either interface or use both together.

Supported browsers for Custom Vision web portal

The Custom Vision portal can be used by the following web browsers:

  • Microsoft Edge (latest version)
  • Google Chrome (latest version)

Custom Vision website in a Chrome browser window

Backup and disaster recovery

As a part of Azure, Custom Vision Service has components that are maintained across multiple regions. Service zones and regions are used by all of our services to provide continued service to our customers. For more information on zones and regions, see Azure regions. If you need additional information or have any issues, please contact support.

Data privacy and security

As with all of the Cognitive Services, developers using the Custom Vision service should be aware of Microsoft's policies on customer data. See the Cognitive Services page on the Microsoft Trust Center to learn more.

Data residency

Custom Vision primarily doesn't replicate data out of the specified region, except for one region, NorthCentralUS, where there is no local Azure Support.

Next steps

  • Follow the Build a classifier quickstart to get started using Custom Vision on the web portal.
  • Or, complete an SDK quickstart to implement the basic scenarios with code.