Language and region support for the Bing Visual Search API


On October 30, 2020, the Bing Search APIs moved from Azure AI services to Bing Search Services. This documentation is provided for reference only. For updated documentation, see the Bing search API documentation. For instructions on creating new Azure resources for Bing search, see Create a Bing Search resource through the Azure Marketplace.

Bing Visual Search API supports more than three dozen countries/regions, many with more than one language. Each request should include the user's country/region and language of choice. Knowing the user's market helps Bing return appropriate results. If you don't specify a country/region and language, Bing makes a best effort to determine the user's country/region and language. Because the results may contain links to Bing, knowing the country/region and language may provide a preferred localized Bing user experience if the user clicks the Bing links.

To specify the country/region and language, set the mkt (market) query parameter to a code from the Markets table below. The market specifies both a country/region and language. If the user prefers to see display text in a different language, set setLang query parameter to the appropriate language code.

Alternatively, you can specify the country/region using the cc query parameter. If you specify a country/region, you must also specify one or more language codes using the Accept-Language HTTP header. The supported languages vary by country/region; they are given for each country/region in the Markets table.


The following market restrictions apply:

  • Image recognition annotations are available in English only.
  • Recipe, shopping, and pages-including insights are available in the en-US market only.


Country/region Code
Argentina AR
Australia AU
Austria AT
Belgium BE
Brazil BR
Canada CA
Chile CL
Denmark DK
Finland FI
France FR
Germany DE
Hong Kong SAR HK
India IN
Indonesia ID
Italy IT
Japan JP
Korea KR
Malaysia MY
Mexico MX
Netherlands NL
New Zealand NZ
Norway NO
China CN
Poland PL
Portugal PT
Philippines PH
Russia RU
Saudi Arabia SA
South Africa ZA
Spain ES
Sweden SE
Switzerland CH
Taiwan TW
Türkiye TR
United Kingdom GB
United States US


Country/region Language Market Code
Argentina Spanish es-AR
Australia English en-AU
Austria German de-AT
Belgium Dutch nl-BE
Belgium French fr-BE
Brazil Portuguese pt-BR
Canada English en-CA
Canada French fr-CA
Chile Spanish es-CL
Denmark Danish da-DK
Finland Finnish fi-FI
France French fr-FR
Germany German de-DE
Hong Kong SAR Traditional Chinese zh-HK
India English en-IN
Indonesia English en-ID
Italy Italian it-IT
Japan Japanese ja-JP
Korea Korean ko-KR
Malaysia English en-MY
Mexico Spanish es-MX
Netherlands Dutch nl-NL
New Zealand English en-NZ
China Chinese zh-CN
Poland Polish pl-PL
Portugal Portuguese pt-PT
Philippines English en-PH
Russia Russian ru-RU
Saudi Arabia Arabic ar-SA
South Africa English en-ZA
Spain Spanish es-ES
Sweden Swedish sv-SE
Switzerland French fr-CH
Switzerland German de-CH
Taiwan Traditional Chinese zh-TW
Türkiye Turkish tr-TR
United Kingdom English en-GB
United States English en-US
United States Spanish es-US