Overview of Dynamics 365 for Marketing October '18 release


This content is archived and is not being updated. For the latest documentation, see Microsoft Dynamics 365 product documentation. For the latest release plans, see Dynamics 365 and Microsoft Power Platform release plans.

Dynamics 365 for Marketing delivers comprehensive capabilities for creating and running multi-channel campaigns to generate leads for your sales team using simple drag-and-drop design tools.

In the October '18 release, new capabilities include account-based marketing and deeper LinkedIn integration. The marketing app also supports additional languages and is available in more markets. (These release notes describe functionality that may not have been released yet. Delivery timelines and projected functionality may change or may not ship (see Microsoft policy.)

These key areas of investment are designed to help you optimize your marketing efforts:

  • Intelligence integrated into the app means marketers can build custom dashboards using Power BI to leverage data from various apps, marketing interactions, and other data sources. Combine these analytics with social listening, which monitors brand awareness and sentiment on social networks, to get the full picture and evaluate the success of your campaigns—all right on the visual customer journey canvas.

  • Personalized marketing experiences are fine-tuned for both users and prospects. Account-based marketing helps close more deals by targeting specific accounts that are most likely to generate revenue. Content management is supported at block level with role-based editing privileges. The new marketing calendar provides a quick overview of all scheduled journeys and events to help marketers plan better.

  • More integrations with Microsoft offerings include deeper LinkedIn integration extends into marketing automation.

  • Fundamental improvements provide improved performance, and greater scalability and throughput of email marketing services. The segmentation user interface has been enhanced to improve usability and performance for the most common scenarios.