Increase sales conversions with Predictive Lead Scoring
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Dynamics 365 Predictive Lead Scoring is a machine learning model-based predictive scoring mechanism that scores leads on a scale of 1 to 100 based on their likelihood to become an opportunity.
Following are the key benefits of this product capability:
- Out-of-the-box machine learning model that considers attributes from related entities such as Contact and Account apart from the attributes of the Lead entity.
- Predictive score backed by top reasons influencing the score.
- Lead score along with score trend and top reasons available on out-of-box-forms and views.
With Dynamics 365 Predictive Lead Scoring, sales reps can prioritize their efforts on deals that have higher likelihood to convert.