Social listening for your campaigns
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Modern marketing relies on signals from social media to help keep customers engaged. Social listening in Dynamics 365 for Marketing lets marketers add relevant social tags to customer journeys, events, and other entities, so they can view the social media response to their marketing initiatives right alongside other marketing insights.
A modern marketer must be able to combine analytics generated through social media platforms with those from traditional digital marketing, like email and landing pages, to obtain a comprehensive overview of their market impact. Dynamics 365 for Marketing brings together insights from multiple marketing channels like events, emails, and landing pages, as well as social listening data from various social media platforms.
Social listening adds:
- A dedicated social tab to every customer journey and event.
- A new dashboard for social insights.
Marketers use the social tab to establish a collection of specific phrases that are relevant to the related customer journey or event, and then monitor social media posts for mentions of those phrases. Social listening gathers data from all the major social networks and populates the various widgets on the social tab with relevant analytics that reveal how often each phrase is mentioned over time, the sentiment associated with each mention, potential influencers that mention the phrases, and much more.