A user session is flagged as 'excessive scrolling' if that session has higher amounts of vertical scrolling than the expected average. The excessive scroll could indicate inaccessible or frustrating UX, poor content relevance, discovery, or non-standard site interactions. Excessive scrolling can be a strong indicator that a given page could be contributing to the site abandonment.
A page view or user session is flagged with 'rage click' if the user clicks multiple times in a clustered area in rapid succession. Each of these clustered clicks is marked as a rage click. Rage clicks can be strong indicators of user frustration, where users expect to be interactive elements. These clicks can also indicate key events in a session where a user might be uniquely frustrated.
Similar to rage clicks, 'dead clicks' suggest a poor user experience. Click interactions are marked as dead clicks when a user clicks on an element but gets no feedback in a reasonable amount of time. This click means that the visual status doesn't change, and there's no navigation away from the page. A dead click can signify broken elements, high latency requests, or misleading UX.
A 'quick back' is a click that leads users away from the current page to another website. The user doesn't find the navigation useful and returns to the original page or website under a certain threshold of time. Clarity detects Quick backs when a user moves from a new to previous page in shorter time than defined threshold (the dwell time for that page). In future releases, this metric will adapt to your specific site.
What is click dwell time?
Click dwell time is the time a user spends on the page they clicked. For external sites, it's the amount of time from the click to when users resume activity.
For internal sites, it's the amount of time a user spends on a specific subpage before they return to source page or another page.
For more answers, refer to Insights FAQ.