Data Retention

Clarity retains data differently. Recordings data is retained for 30 days. Any labeled or favorited sessions are retained for 13 months. Heatmaps data is retained for 13 months.

Data on Clarity servers, including backups, will be deleted post retention period and can't be recovered. More on data retention and deletion details:

Retention period of Clarity Data types

Clarity Data Type Retention Period
Click Data (that is, data shown on the Clarity portal or aggregated data per page on the website such as the URL, user ID, and pointer distance.) 13 months
Playback Data (that is, the data captured for playing back recordings.) 30 days
Sessions labeled or favorited 13 months

Visit Clarity