Glossary of terms

Term Definition
CCPA California Consumer Privacy Act (CCPA) is a California law governing personal information of California residents. Learn more here and from Microsoft Privacy statement.
GDPR General Data Protection Regulation (GDPR); a set of EU regulations on data protection and privacy. Learn more about Microsoft Privacy statement.
Popular pages Pages popular by number of page views.
Site Synonymous to website.
Traffic A user movement from another domain, email, app, or any other channel to your website.
URL The complete web address used to find a particular web page.
Session The amount of time a user spent on your site. A single user can open multiple sessions on the same day or over several days, weeks, or months. A session ends if the user is inactive for 30 minutes.
User inactivity The amount of time a user left your site in a session. For example, if a user visited from to and return to, the time spent on would be inactive time for
Vertical Scroll Scrolling in opposite directions (up and down).
Webpage Synonymous to page.
Website Group of pages.

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