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Overview of customerInsights

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CDM Schema for the Customer Insights' Solution

Entities

Name Description
CustomerActivity An activity performed by a user that has observational value to the business.
CustomerProfile A person or organization that either performed or has the potential to engage in a business activity.
MeasureDefinition Definition of KPIs partitioned by zero or more dimensions (eg. Monthly Active Users, Total Spend By Customer, Average Customer Acquisition Cost)
Segment Defines a group of members that exhibit common traits.
SegmentMembership Members participating in a given segment.