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Overview of Common CDM for Retail

Microsoft Retail Common CDM entity definitions

Entities

Name Description
Account Business that represents a customer or potential customer. The company that is billed in business transactions.
Image Entity to store image files for Store Operations Assist
LocationUpdateRequest
OutletType This table contains the different types of an outlet. Examples are,
RetailExecutionProfile Defines the different personas of CPG users along with a variety of permissions. Examples: Auditor, Sales Rep, Merchandiser etc