Immersive theme to showcase modern e-commerce site


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Enabled for Public preview General availability
Users by admins, makers, or analysts May 24, 2021 Jul 30, 2021

Business value

Support for multiple themes allows us to showcase all the different platform capabilities in a better way. This new theme will also enhance the module library with more storytelling capabilities that will enrich the product discovery experience. The theme will also serve as an example for customers and partners who want to build modern, immersive experiences on their e-commerce site.

Feature details

In this feature, we are adding a new theme that will showcase sports and recreational products. All the pages in the theme will have new layouts, colors, fonts, icons, and more. In some modules, animation effects are included to create a more engaging experience for the user. Modules will be enriched with additional capabilities to enable better storytelling. For example, the video player will support a heading, paragraph, and links, which enables storytelling using a background video. In addition, some new modules are also included to further enrich storytelling such as:

  • Tile: A collection of tile-like images that are used for showcasing categories of products.
  • Interactive feature: A collection of large images that appear in a mosaic-like layout and are interactive when the user hovers.
  • Active image: A large image that is used to showcase one or more products. Users can interact with the image and find the products used in the image.
  • Subscribe to newsletter: Allows the user to subscribe to a newsletter.