Overview of audience insights 2021 release wave 1


This content is archived and is not being updated. For the latest documentation, go to What's new in the audience insights capability of Dynamics 365 Customer Insights. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.


Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Audience insights in Dynamics 365 Customer Insights enables every organization to unify and understand their customer data to harness it for intelligent insights and actions.

Eliminate data silos and unify customer data

Use connectors to ingest and unify data, bringing in transactional, observational, and behavioral data from various data sources.

Transform customer data intelligently to build a unified customer profile conforming to Common Data Model.

Enrich customer profiles

Build richer customer profiles by incorporating aggregated audience intelligence from first-party and third-party enrichments.

Enable powerful AI and insights

Derive insights about your business using capabilities like segments and measures that are built on top of unified profiles.

Accelerate business processes with out-of-the-box AI models or custom algorithms using Azure Machine Learning.

Extend business processes and personalize customer experiences

Enable marketing, sales, and service professionals to drive personalized engagements across channels. Work with contextual customer insights and tailored customer profile cards that integrate with Microsoft and non-Microsoft business applications.

Build on existing connectors, a variety of APIs, and Microsoft Power Platform to enable and extend line-of-business experiences. For example, you can gain deeper customer insights with Power BI, build custom apps with Power Apps, and trigger workflows based on insights and signals using Power Automate.

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