Event catalog with built-in and custom events for triggering customer journeys


This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.

Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically Apr 30, 2021 - Aug 2, 2021

Business value

You can now leverage a rich set of built-in events from Marketing interactions, Dynamics 365 applications, and external data sources to capture moments that matter, create engaging interactions with customers, and track the success of campaigns and customer journeys. Extend the catalog with custom events to orchestrate business-specific, real-world scenarios, tracking customer behaviors, or other signals to create personalized and meaningful customer experiences.

Feature details

  • Marketing interactions include email opened, link clicked, form submitted, and webinar registration completed.
  • Web events include page viewed and link clicked.
  • Dynamics 365 business events include profile created or changed, order submitted, payment received, service request initiated, and more.
  • The built-in events set can be extended with both custom events that map to business-specific interactions (for example, Wi-Fi connection) or an aggregation/composition of events (for example, the third purchase in a month).

This feature will be available in United States/Europe/United Kingdom/Australia geography in August, and Canada/Asia Pacific geography in October. Availability in other geographies will be communicated at a later date.

See also

Real-time marketing event triggers (docs)