Customer segmentation and targeting


This content is archived and is not being updated. For the latest documentation, go to What's new and planned in Dynamics 365 Commerce. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.

Enabled for Public preview General availability
Admins, makers, marketers, or analysts, automatically - Oct 1, 2021

Business value

Dynamics 365 Commerce enables organizations to increase customer engagement and satisfaction by using tools in site builder to target specific customer segments with different experiences based on the shopper’s device, geo-location, and other dynamically derived attributes from the shopper's browser request.

Feature details

This feature will enable segmentation of customer data such as device type, geo-location, market, or language, gathered from the customer's web browser. Site builder can then be used to generate audience groupings that can be applied to campaigns and experiments across the digital commerce channel.

Content variants can be authored in site builder and associated with targeting rules to ensure easy authoring with powerful results.

Segmented targeting will support page layouts and content-based scenarios within site builder.

See also

Device, market, and geolocation targeting (docs)

Create online presence in Dynamics 365 Commerce - Site builder tool (learn)