Display effectiveness analytics

Important

This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Connected Spaces Preview. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.

Enabled for Public preview General availability
Users, automatically Dec 3, 2021 -

Business value

Enables business decision makers to:

  • Determine and measure the effectiveness of displays and promotions within the store.
  • Do A/B testing to find the best location to place products by measuring engagement.

Feature details

The display effectiveness analytics feature provides insights around the display/promotion effectiveness of various display zones (configured by the store manager) and their performance relative to each other.

This feature helps the store manager determine the effectiveness of displays by answering questions such as:

  • How many people visited the display?
  • How long, on average, did visitors dwell?
  • From what direction (side of display zone) did visitors enter or exit the display zone?
  • Which are the most and least busy displays?
  • Which are the most and least engaging displays?
  • What are display engagement trends?

See also

Use the Analytics page in Dynamics 365 Connected Spaces Preview to get insights on your store (docs)