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Important
This content is archived and is not being updated. For the latest documentation, go to What's new in the audience insights capability of Dynamics 365 Customer Insights. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.
| Enabled for | Public preview | General availability |
|---|---|---|
| Users by admins, makers, or analysts | 
Nov 30, 2021 |
- |
Business value
Increase the quality of generated insights by improving the quality of account unification.
Feature details
Audience insights lets you use algorithms to normalize company names. The normalization uses models based on machine learning and AI to improve qualitative data unification capabilities. Normalized company names are also used by other system processes in B2B scenarios.
See also
Enrichment of company profiles with enhanced company data (docs)